Kaapi and Drapes – Digital Marketing

The below project was worked on as part of the Digital Marketing course, a Singapore United Skills Program. Below is the final report submitted for the course.

About us

Kaapi and Drapes, by Dikshita Chandrasekaran, sells authentic sarees sourced from local artisans in India and home-prepared food to promote a sustainable way of life.

Content Creation

Awareness

The below tips will help the Indian wear-inspired audience to understand wearing it better.

Important tips to wear Indian clothes

Consideration

The audience would learn about the different types of saree my brand sells. This would educate and make them consider purchasing from my shop.Since it is sourced from all over Indian and I provide different saree types, it would be a one stop solution for them shop.

Conversion

Watch the below video to help provide more information on saree tying. We would also share tips and tricks in the video to help them understand better. This would show the audience we care about creating the whole experience for them and they would want to buy from our shop.

Retention

Once a customer has made a purchase, Kaapi and Drapes will provide them a 20% discount for their next purchase and also during festive season. This would be a good incentive for them to come and shop in our store again.

Search Engine Optimisation

Competitor Research (SEO)