Role Senior UX and UI Designer
Deliverable Mobile, Web and MS Teams application of the app
Launched in Singapore, Germany, Malaysia, Indonesia, India, Morocco, Dubai, Phillipines etc
Impact Monthly average of 20000 impressions a month
I work as a Senior UX & UI designer on their Web, Android, iOS mobile, and Microsoft Teams platforms.
Overview
SelfDrvn is an HR workforce Management and talent Engagement platform to engage, reward, and retain employees. Endorsed by Microsoft, SelfDrvn is a leading employee engagement platform in Singapore, Malaysia, and the Middle East, serving high-profile clients such as Digi Telecommunication, Dominos, Accenture, Microsoft, and more.
Client: SelfDrvn Enterprise Pte Ltd | Project date: 2022 – Present
Role
My role was that of a Senior UX & UI Designer throughout the project cycle from requirements gathering to ideation and wireframing.
Team: 1 Product Manager, 1 UX and UI Designer, 3 Front-end developers, and 3 Back-end developers.
Problem & Challenge
Many HR tools are dull and focus primarily on top management, resulting in low employee motivation to use them. To address this issue, I worked on giving Selfdrvn’s brand a new look centered around self-driven individuals committed to personal improvement.
We aimed to create an HR tool with a meaningful purpose, driving action and ensuring that it continuously nudges employees to take meaningful action and increase engagement.
Solution
Work Gamified
- Creating and mapping out the user journey – I worked along with Product Manager, to map out the current processes which were used by employees. We had a previous system used by clients for reference. We were able to find pain points and work on it.
- Ideating, wireframing, and prototyping the feature – We streamlined the various data points and synthesized them onto the dashboard, providing employees with a high-level overview of their performance and engagement. This enabled them to take meaningful action towards personal and professional growth.
The app also features a social timeline where employees can check on ongoing projects and celebrate successes, offering ad-hoc feedback to colleagues to foster a nurturing environment.
Stay engaged on Web, Mobile, and MS Teams
We integrated the app with popular chat platforms like Microsoft Teams, where people spend most of their time working.
The app includes digital nudges from a built-in chatbot to assign quests, collect colleague feedback, and remind employees to keep up with meeting company OKRs. These nudges are designed not to interrupt employees’ workflow.
To enable employees to work on the go, we also designed and built a cross-platform app compatible with both iOS and Android devices. The app also features close integration with Microsoft Teams, the world’s most popular chat app for workplaces.
We created a centralized leaderboard chart, allowing anyone in the organization to see top-performing talent from different departments. This feature increases social connection within the organization and removes silos between teams and departments.
Results
The new app was well-received by Selfdrvn’s high-profile clients, with a rise in employee engagement and overall productivity through self-driven motivation.
By creating an engaging and motivating tool that focused on the employee’s point of view, we were able to modernize workplace engagement for SelfDrvn and its clients, leading to a more engaged and productive workforce.